The greatest ACCESSORY is a passion for life!
Thursday, July 23, 2009
Friday, July 10, 2009
Examiner.com Loves SAINTS + SIRENS SHOWROOM!
Any fashionista will agree – accessories are crucial to creating a successful ensemble. Possessing a flair for accessorizing is an art form and Krystyna Schexnayder is a true artist. The owner of Saints + Sirens Showroom located on the 5th Floor of the California Market Center, Krystyna represents a collection of various trend-setting accessory brands to wholesalers, buyers, and boutique owners. A FIDM graduate and Los Angeles native, Krystyna named her showroom Saints + Sirens to reflect conflicting female personas – virtuosity mixed with elegance, charm and a little mystery. In addition, the name of her showroom reflects who she is as a young entrepreneur, paving her way in a challenging and rewarding industry.
The wholesale side of the fashion industry is exclusive. Often consumers are unaware of the hard work and preparation that goes into selecting a product assortment at department stores or specialty boutiques. Buyers are skilled observers of shopping patterns and statistics. Wholesale sales representatives are trend setters with an eye for selecting new, innovative designers to represent. Like Krystyna, showroom owners seek to create an overall experience for buyers who enter their showrooms. Creating a brand image and selecting lines that reflect that image is essential to establishing a successful showroom reputation in the marketplace. Buyers are repeat customers. They will continue to visit multi–line showrooms that present a lifestyle aesthetic that is similar to the shoppers that visit their stores.
New designers looking to gain notoriety and exposure to consumers benefit from representation from showroom owners such as Krystyna. Krystyna offers the following services to the lines she hand selects -generating new business, sales account management, marketing and press relations, and product development. Krystyna described her most important function as a sales rep, “I act as the middle man between the buyer and the designer.My sole purpose is to build a brand and protect the integrity of that brand by making sure it is seen in the right stores.” And this fashionistas, is the essence of the wholesale fashion industry.
The recession has taken a toll on the fashion industry. How have small business owners such as Krystyna been affected? Because Krystyna deals mostly with small specialty boutiques, boutique owners and buyers are proceeding with extreme caution when it comes to purchasing inventory for their stores. Boutique owners know that this is not a time for frivolous spending. In Krystyna’s business, accessories are typically considered less important to consumers than a new party dress. Krystyna describes the struggle: “These small business owners are fighting everyday to sustain the buying power that they once saw in their customers. So therefore, if the consumer is struggling, representatives can’t expect the store buyers to do much buying from us, if no one is shopping with them."
During these tough times, the best and most innovative designers and sales reps will persevere. Krystyna confirms, “This is a time to get really creative and savvy with new ways of staying in the game, and that’s exactly what we plan to do!”
Stay chic!
The wholesale side of the fashion industry is exclusive. Often consumers are unaware of the hard work and preparation that goes into selecting a product assortment at department stores or specialty boutiques. Buyers are skilled observers of shopping patterns and statistics. Wholesale sales representatives are trend setters with an eye for selecting new, innovative designers to represent. Like Krystyna, showroom owners seek to create an overall experience for buyers who enter their showrooms. Creating a brand image and selecting lines that reflect that image is essential to establishing a successful showroom reputation in the marketplace. Buyers are repeat customers. They will continue to visit multi–line showrooms that present a lifestyle aesthetic that is similar to the shoppers that visit their stores.
New designers looking to gain notoriety and exposure to consumers benefit from representation from showroom owners such as Krystyna. Krystyna offers the following services to the lines she hand selects -generating new business, sales account management, marketing and press relations, and product development. Krystyna described her most important function as a sales rep, “I act as the middle man between the buyer and the designer.My sole purpose is to build a brand and protect the integrity of that brand by making sure it is seen in the right stores.” And this fashionistas, is the essence of the wholesale fashion industry.
The recession has taken a toll on the fashion industry. How have small business owners such as Krystyna been affected? Because Krystyna deals mostly with small specialty boutiques, boutique owners and buyers are proceeding with extreme caution when it comes to purchasing inventory for their stores. Boutique owners know that this is not a time for frivolous spending. In Krystyna’s business, accessories are typically considered less important to consumers than a new party dress. Krystyna describes the struggle: “These small business owners are fighting everyday to sustain the buying power that they once saw in their customers. So therefore, if the consumer is struggling, representatives can’t expect the store buyers to do much buying from us, if no one is shopping with them."
During these tough times, the best and most innovative designers and sales reps will persevere. Krystyna confirms, “This is a time to get really creative and savvy with new ways of staying in the game, and that’s exactly what we plan to do!”
Stay chic!
Written by: Kristy Harmeyer
Tuesday, June 30, 2009
Thursday, June 11, 2009
Nice... 
Yessss!...
She's still Fab in a hoodie!
Tuesday, June 9, 2009
MELODY EHSANI RINGS
As seen in Daily Candy
TODAY!!!!
Like right now….check it out…
As seen in Daily Candy
TODAY!!!!
Like right now….check it out…
Do you have a minute? This should only take a second. Well, the hour is upon us.
It looks like you could use a little time on your hands.
Particularly in the form of a flashy Melody Ehsani ring watch.
Fingers point at Ehsani’s $12.50 wholesale ($20 retail) tiny takes on the classics: the dime-size, gold-toned, round Rolee; the shiny silver square-faced Cartee; and a blingy white piece no bigger than a nickel. Soon you can get your mitts on cheery pink, purple, blue, black, and a collection of neons.
Cruise the site for other affordable luxes like crystal-covered bamboo hoops, mirrored geometric lion pendants, and a custom feature that lets you design bright acrylic baubles of your own.
What are you waiting for?
The clock is ticking.
(courtesy of Dailycandy.com)
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